July 13, 2023  /  Blog

You may remember last year, during the World Cup, we partnered with McWhinney’s to launch a campaign offering our customers a huge discount on their high-quality sausages. Well, guess what – this year we’re back with another great deal for you! Keep reading to find out more…


Starting from July 17th, when ordering at least three boxes of Frozen at Sea cod or haddock from us, you can buy McWhinney’s Gold Sausages for just £12.50. We are running this campaign to celebrate the FIFA Women’s World Cup, which kicks off on July 20th. The offer includes sizes 4’s and 8’s and lasts until August 20th, which is the date of the final game.


So why take advantage of the offer? We decided to run this campaign because of the success of last year’s, and with many of our customers taking to the delicious McWhinney’s sausages as their new go-to, we want to ensure that all of our clients have the opportunity to trial the best sausages on the market for a great price.


And what better opportunity than the FIFA Women’s World Cup? As the weather is getting warmer, football fans everywhere will be heading out to watch the England matches with a cold beer, and afterwards they may fancy a quick meal from their local fish and chip shop as a tasty treat.


We rounded up a few of our customers whose clients LOVE the McWhinney’s sausages they serve in their shops to find out why they keep coming back for more.


Helen Roberts, director of Oliver’s Fish & Chips in Redcar said:


“The team at McWhinney’s recently approached us to work with them on their 125th anniversary in May and give out free sausages to our customers. We were delighted to take up the opportunity, and in the months prior to the campaign, we started selling their products in our takeaway and restaurant. Our sales increased, so we knew the customers were enjoying the transition of suppliers.


“The week of the campaign was fantastic and our customers thoroughly enjoyed their free meals. It is fair to say we are going to continue using McWhinney’s sausages and we are sampling even more new products from the brand.”



Darren Richards, general manager of Whitby’s Fish & Chip Restaurant, echoed this:

“We have used McWhinney’s Gold sausages since day one of trading at Whitby’s back in October 2011, which seems so long ago now.

“Before the shop opened, we sampled and tested sausages from countless suppliers, separately using both blind tasting and cooked appearance as the most important factors to us and our customers.

“What made McWhinney’s Gold sausages stand out immediately was the flavour, high pork content and consistency in frying that left an eye-catching product in the top box.

“Regular customers have given feedback on the meaty filling, compared to visits to other shops where the sausages were more fat than meat.

“We sell over 1,000 pork 4’s per week to our customers who keep coming back for more.”


Don’t miss your chance to try our delicious sausages at the low price of £12.50, and if you have any questions about this fantastic deal, our sales team are available from 9.00 until 17.00 every weekday to assist you.


Collins Seafoods
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Collins Seafoods North East

Unit 2, Park 2000, Heighington Lane Business Park, Newton Aycliffe, County Durham, DL5 6AR

01325 315544

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Unit 2, Felnex Crescent, Cross Green Industrial Estate, Leeds, Yorkshire, LS9 0SN

0113 2498832

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